Hello! I'm Macarena

A journalist and a communicator living in Edinburgh.

I am a specialist in Digital Marketing and Corporate Communication who achieves to make people happy engaging with brands that they’ll love. I develop digital marketing and communication strategies which help you increase brand awareness or consumer trust. Which really means reaching the right people at the right time. Basically? It’s all about connecting with people.

Digital Marketing and Corporate Communication specialist


After graduating in my Dual Bachelor Degree -Journalism and Audiovisual Communication- in Madrid, I completed a MSc in Corporate and Institutional Communication and worked for two years in this field. At that time, I discovered my passion for digital communication and marketing channels.

At present, I’m living in Edinburgh where I’ve just earned a Digital Marketing postgraduate diploma with Distinction.  While studying, I’ve been diving into the british culture working in the hospitality industry. At the moment, looking for new opportunities and professional challenges.


Macarena successfully suggested and accomplished several communication actions: developing new strategies, managing media relations and creating digital content, among others. I would like to highlight three traits about Macarena: her strategic vision and analytical skills; her professionalism and her deep sense of responsibility and her proactive and flexible attitude when starting new projects.

Fernando Zunzunegui – Founder Partner of Zunzunegui Abogados

Working with Macarena in the Healthcare Department of Ketchum was a very positive experience thanks to her permanent enthusiasm and her willingness to learn. She completed her tasks promptly, with a good eye for detail and with a cheerful and positive attitude. Her flexibility and motivation allowed me to assign her new responsibilities that were always extraordinarily achieved.

Guadalupe Sáez – Client Manager Healthcare Department of Omnicom PR Group

I have been Director of Macarena’s Journalism Thesis  which obtained the mark of Distinction with Honours. My advisory work with Macarena has been one of the most gratifying works, turning out to be a high quality final thesis with a deep innovation capacity which was recognized by the commission that evaluated her project.

Enric Saperas Lapiedra – Rey Juan Carlos University professor 

A bit more

7 Fun Facts About Me

1. I am a triplet, two girls and one boy and no, I don’t look similar to my sister!

2. My name is Macarena which is actually from Seville (Spain), please don’t sing me the song

3. I am member of a Mountain Club since 2017

4. Vegetarian and innovative cook (or trying to be)

5. Amateur digital photographer

6. I have solo travelled with my backpack and I would recommend it to anyone

7. I practice CrossFit since 2018 (current member of Edinburgh CrossFit MTS)